VisitorVerdict: Creating access to insight for the independent museums sector

This case study describes how the British independent museum sector employed VisitorVerdict, a national visitor experience benchmarking service.

VisitorVerdict: Creating access to insight for the independent museums sector

Steve MillsBDRC Continental

Summary

The challenge for independent museums

Independent museums play an increasingly social role in the development of communities, shaping identities, generating social capital and stimulating regeneration. But how do they remain relevant when faced with the plethora of competing leisure activities?

Despite limited resources, they have to find creative ways of understanding audience needs to ensure they remain resilient.

BDRC Continental's solution? Our low cost, low burden service, VisitorVerdict, the national visitor experience benchmarking service for the independent museums sector.

Impact on the independent museums...

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