Frito-Lay Canada: Do us a flavour, taste of Canada! Phase 1
Campaign details
Agency: Proximity Canada / BBDO TorontoClient: Frito-Lay CanadaCategory: Product Manufacturing and Distribution
Executive summary
This case study describes how Frito-Lay, a potato chip brand in Canada, added a personalised video function to revitalise a successful campaign. The brand's 'Do Us a Flavour' campaign had run successfully for two years but needed to reinvigorate the campaign as well as their place in the stagnant chip category to boost sales. The campaign objective was to reach 10 million views of the promotion on social...