Greenpeace: Don't play with the Arctic
Campaign details
Agency: Rapp ArgentinaClient: GreenpeaceCategory: Not for Profit
Executive summary
This case study describes how Greenpeace, a worldwide organisation promoting peace and defending nature, launched a global campaign, 'Stop playing with the Arctic' to increase pressure on LEGO to drop its contract with Shell, and for Shell to pull out of the Arctic. The campaign gathered over a million signatures and LEGO did not renew its contract with Shell.
Product description
Greenpeace is a worldwide organisation that works on defending the environment, promoting peace and stimulating people to...