TD Bank: New-to-Bank TD Aeroplan customers

This case study describes how TD Bank, one of Canada's largest financial institutions, created a direct marketing campaign to encourage customers transferring to the bank's Aeroplan credit card scheme to extend their relationship with the bank.

TD Bank: New-to-Bank TD Aeroplan customers

Campaign details

Agency: Response InnovationsClient: TD BankCategory: Financial Products and Services

Executive summary

This case study describes how TD Bank, one of Canada's largest financial institutions, created a direct marketing campaign to encourage customers transferring to the bank's Aeroplan credit card scheme to extend their relationship with the bank. TD Bank bought Aeroplan's travel reward credit card from its competitor, CIBC, so the objective was to turn its Aeroplan credit card customers into customers of the bank's other products. The goal was a 100% ROI with new TD Bank...

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