TD Bank: New-to-Bank TD Aeroplan customers
Campaign details
Agency: Response InnovationsClient: TD BankCategory: Financial Products and Services
Executive summary
This case study describes how TD Bank, one of Canada's largest financial institutions, created a direct marketing campaign to encourage customers transferring to the bank's Aeroplan credit card scheme to extend their relationship with the bank. TD Bank bought Aeroplan's travel reward credit card from its competitor, CIBC, so the objective was to turn its Aeroplan credit card customers into customers of the bank's other products. The goal was a 100% ROI with new TD Bank...