Philips Pro Skin Advance Trimmer: The Big Leap - A live marketing challenge

This case study describes how Philips India Ltd, a technology company, created a live marketing exercise amongst student marketeers to launch its Pro Skin Advance Trimmer.

Philips Pro Skin Advance Trimmer: The Big Leap - A live marketing challenge

Campaign details

Agency: Pulp Strategy Communications Pvt LtdClient: Philips India Ltd.Category: Consumer Products

Executive summary

This case study describes how Philips India Ltd, a technology company, created a live marketing exercise amongst student marketeers to launch its Pro Skin Advance Trimmer. The key objective was to establish the trimmer as the first choice amongst 17–25 year-old students. The strategy was to target student marketeers to use the trimmer as a live marketing exercise – providing them with real case experience and a...

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