Leukaemia & Blood Cancer New Zealand: Shave for a cure
Campaign details
Agency: 0.99Client: Leukaemia & Blood Cancer New ZealandCategory: Not for Profit
Executive summary
This case study describes how Leukaemia & Blood Cancer, an organisation supporting patients and families with leukaemia and blood cancers in New Zealand, changed the marketing approach of its annual 'Shave for a Cure' campaign to increase its donations. Its 'Shave for a Cure' fundraising campaign runs annually and the challenge is to ensure broad awareness to maximise donations. The objectives were to beat fundraising records by 21%, to increase...