Ruter: The pizza delivery experiment
Campaign details
Agency: McCann OsloClient: RuterCategory: Travel and Hospitality / Transportation
Executive summary
This case study describes how Ruter, a public transport provider in Oslo, Norway, delivered pizzas by public transport in a campaign to prove the efficiency of public transport and to encourage more citizens to use it rather than private cars. Ruters' credibility was low amongst Oslo residents so their challenge was to prove their claim that public transportation is a close option for everyone. When ordering pizza for delivery, customers were given the option to have their...