HCL Technologies: App Created in collaboration with LinkedIn

This case study describes how HCL Technologies launched its new positioning statement, 'Relationship beyond the contract' with a YouTube video.

HCL Technologies: App Created in colloboration with LinkedIn

Campaign details

Agency: HCL Technologies LimitedClient: HCL TechnologiesCategory: Professional Services

Executive summary

This case study describes how HCL Technologies launched its new positioning statement, 'Relationship beyond the contract' with a YouTube video. An app was created in partnership with LinkedIn as a tangible asset around the new positioning statement. The app allows people to send emails to their LinkedIn contacts to express how their relationship has gone 'beyond the contract' too, reinforcing HCL's message. YouTube hosted the app, with promotion campaigns run on Twitter, Facebook and LinkedIn....

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