Vodafone Business Services: Beyond mobility - A $10MN story
Campaign details
Agency: OgilvyOne WorldwideClient: Vodafone Business ServicesCategory: Communications / Utilities
Executive summary
Vodafone Business Services India, a telecommunication service provider in India, created a tool for assessing businesses' future readiness, opening up sales leads and improving quality of leads. Its aim was to become a total telecommunication provider, a one-stop-shop for telecom services. The challenge was overcoming national perception of it being solely a mobile telecommunication provider. By changing its offering from the norm of being product-based to being business-focused, VBS approached businesses on their...