Johnson's Baby: Different Strokes - The magic of touch
Campaign details
Agency: FCB Ulka Advertising Private LimitedClient: Johnson's BabyCategory: Pharmaceutical / Healthcare
Executive summary
Product description
Johnson & Johnson has operated in India for over six decades, leading the baby care category. Johnson's Baby Massage Oil is a mineral oil-based moisturising product. As a premium priced product it moves only on doctor recommendation. Recommendations had stagnated at 54% in 12 months, which had a negative impact on sales
Objective of the campaign
Our target audience: 10,000 paediatricians across the length and breadth of India. The...