SantApp: SantApp
Campaign details
Agency: SHACKLETONClient: SantAppCategory: Professional Services
Executive summary
Spain's Shackleton Group wanted to send festive greetings to its clients and demonstrate its prowess at building apps at the same time. The challenge was to create something that would impress advertisers – a target audience that is up on all the latest innovations. Shackleton decided to create a smartphone app aimed a children, creating the illusion that Santa was in a room delivering Christmas presents. SantApp was seeded to mum bloggers and sent to clients and made available in the App Store and...