Diu Tourism: Ilha de Calma - The mystery island
Campaign details
Agency: OgilvyOne WorldwideClient: Government of Daman & Diu & Dadra & Nagar HaveliCategory: Travel and Hospitality / Transportation
Executive summary
India's Diu island, a former Portuguese colony, is a lovely destination for a holiday, but it did not figure highly on the must-see lists for local or international tourists. To raise awareness and overcome a few image problems, this campaign enticed its audience by asking them to guess where an exotic destination dubbed 'Ilha de Calma' was located. Emphasising the laid-back lifestyle as well...