Volkswagen: Eyes on the Road
Campaign details
Agency: OgilvyOne BeijingClient: VolkswagenCategory: Automotive
Product description
Volkswagen needs no introduction, as one of the best-known and biggest auto brands in the world. This work was not for a particular car product but for the overall Volkswagen brand.
Objective of the campaign
As many brands now understand the importance of educating consumers about the dangers of sending and receiving texts while driving, Volkswagen too wanted to communicate its dangers; but in keeping with the irreverent and appealingly fresh nature of the brand, Volkswagen wanted an execution that would...