Volkswagen: Eyes on the Road

This case study demonstrates how Volkswagen, the automotive manufacturer, warned drivers in Hong Kong about the dangers of texting while driving in order to grow overall brand awareness.

Volkswagen: Eyes on the Road

Campaign details

Agency: OgilvyOne BeijingClient: VolkswagenCategory: Automotive

Product description

Volkswagen needs no introduction, as one of the best-known and biggest auto brands in the world. This work was not for a particular car product but for the overall Volkswagen brand.

Objective of the campaign

As many brands now understand the importance of educating consumers about the dangers of sending and receiving texts while driving, Volkswagen too wanted to communicate its dangers; but in keeping with the irreverent and appealingly fresh nature of the brand, Volkswagen wanted an execution that would...

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