JCDecaux Street View Unpaid Bills

This case study demonstrates how JCDecaux, the outdoor advertising company, grew outdoor sales in Belgium by targeting marketing directors with a humorous campaign.

JCDecaux Street View Unpaid Bills

Campaign details

Agency: BBDO BelgiumClient: JCDecauxCategory: Professional Services

Executive summary

Outdoor advertising giant JCDecaux wanted the chance to tell Belgium's biggest advertisers about the benefits of putting their brands on street furniture, billboards and public transport. But marketing directors are busy people and not always interested in meeting up with sales teams. The solution was finding JCDecaux billboards on Google Street View and playfully sending massive bills to advertisers for their years of (until now) free exposure. As a result, 60 per cent of the advertisers got in touch immediately,...

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