JCDecaux Street View Unpaid Bills
Campaign details
Agency: BBDO BelgiumClient: JCDecauxCategory: Professional Services
Executive summary
Outdoor advertising giant JCDecaux wanted the chance to tell Belgium's biggest advertisers about the benefits of putting their brands on street furniture, billboards and public transport. But marketing directors are busy people and not always interested in meeting up with sales teams. The solution was finding JCDecaux billboards on Google Street View and playfully sending massive bills to advertisers for their years of (until now) free exposure. As a result, 60 per cent of the advertisers got in touch immediately,...