home: Home is where the clients are
Campaign details
Agency: DirectorClient: homeCategory: Financial Products and Services
Executive summary
In the Danish property market, demand outstrips the supply of properties and there is a battle between estate agents to get new sellers to sign up. A change in regulations in 2014 allowed Danish real estate agents more flexibility about targeted property vendors. So that home Real Estate could take advantage of this, a data-driven campaign worked out how to target sellers just at the right moment in the sales process. As a result, earnings for home...