Fuji Xerox New Zealand: Haus of Versant

This case study looks at the launch of the Fuji Xerox Versant 2100, a new digital printing press designed for small- to medium-sized businesses.

Fuji Xerox New Zealand: Haus of Versant

Campaign details

Agency: Republik New ZealandClient: Fuji Xerox New ZealandCategory: Information Technologies

Executive summary

Launched in September 2014, the Fuji Xerox Versant 2100 was an all-new digital printing press designed for small to medium-sized businesses. This innovative new machine was a complete redesign both inside and out, and featured an impressive range of state-of-the-art features, colour reproduction and stock handling capabilities.

Objective of the campaign

  1. Create an engaging DM invitation and launch event.
  2. Generate new sales leads.
  3. Sell 20 units in the first 3 months (machine value of...

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