Fuji Xerox New Zealand: Haus of Versant
Campaign details
Agency: Republik New ZealandClient: Fuji Xerox New ZealandCategory: Information Technologies
Executive summary
Launched in September 2014, the Fuji Xerox Versant 2100 was an all-new digital printing press designed for small to medium-sized businesses. This innovative new machine was a complete redesign both inside and out, and featured an impressive range of state-of-the-art features, colour reproduction and stock handling capabilities.
Objective of the campaign
- Create an engaging DM invitation and launch event.
- Generate new sales leads.
- Sell 20 units in the first 3 months (machine value of...