We can do better: Brands and the changing Indian woman

This article argues that young Indian women have outraced marketers in both the market and the mind, and asks whether advertisers are doing enough to engage them.

We can do better: Brands and the changing Indian woman

Babita BaruahJWT Delhi

Marketing to Women in India

This article is part a series on marketing to women in India. Read more.

The young Indian woman has outraced marketers significantly, both in the market and in the mind. Are we doing enough?

Flashback

40 years ago, two brands re-wrote Indian marketing. Surf and Liril shattered advertising codes to redefine stereotypes of Indian women that marketing had created and still lives by.

Surf and Liril: Rewriting marketing codes

Lalitaji was the Surf woman who stopped...

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