Philadelphia feeds Facebook users – and boosts sales

This event report shows how Philadelphia, the cream-cheese line owned by Mondelez International, used Facebook to reach a consumer that is increasingly interested in mobile and video.

Philadelphia feeds Facebook users – and boosts sales

Stephen WhitesideWarc

"We believe that, very quickly, Facebook will become our largest single digital-selling channel," Bonin Bough, Mondelez International's chief media/ecommerce officer, told delegates at Advertising Week 2015 in New York City.

The reason is simple: many consumers derive as much pleasure from binging on social-media content as devouring their favourite treat or snack. And Mondelez International – the maker of Oreo cookies, Cadbury chocolate and Trident gum – is confident that feeding both of these appetites could soon exert a powerful influence on its business.

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