How Dick's Sporting Goods made philanthropy pay

Stephen Whiteside

This event report addresses how Dick's Sporting Goods, the retail chain, tied philanthropy to its brand purpose to simultaneously develop high-schools sports and boost its business.

How Dick's Sporting Goods made philanthropy pay

Stephen WhitesideWarc

Dick's Sporting Goods runs more than 600 retail locations across the United States, selling everything from sneakers and gym shorts to tennis rackets and lacrosse sticks.

Consequently, the brand has a clear interest in making sure that young Americans – a customer group with potential short- and long-term value – are enjoying regular exercise. And, worryingly, it discovered that an increasing number of schools have decided to eliminate the fields of sports from their offering to students.

"What we saw was shocking – even to us, and we're in the...

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