Would you snap up the deal? A study of consumer behaviour under flash sales
Savannah Wei Shi
Santa Clara University
Ming Chen
California State University, Long Beach
Introduction
Flash sales refer to a type of business model in which firms (mainly internet based) offer one or more products/services at a substantial discount for a limited period of time. Sometimes this is also called ‘deal of the day’, or ‘daily deal’, as the sales period may last for only one day. The deal typically ends at a pre-announced time or when all items are sold out, whichever comes first. Aside from...