Pinterest: The anti-social network

This event report looks at how brands can best use Pinterest, as outlined by the platform's marketing manager.

Pinterest: the anti-social network

Lena RolandWarc

"Pinterest is not a social network," according to Zoe Pearson, marketing manager at Pinterest, a statement that came as a surprise to an audience at Social Media Week, an event held in London in September 2015. It is a "visual discovery tool" and one that has particular appeal for those looking for inspiration and interesting ideas.

Person sought to further differentiate Pinterest from social networking sites like Facebook and Twitter, when she pointed out that it is "not a real-time" platform. Rather, its typical content tends to be between two months...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands