Pinterest: the anti-social network
Lena RolandWarc
"Pinterest is not a social network," according to Zoe Pearson, marketing manager at Pinterest, a statement that came as a surprise to an audience at Social Media Week, an event held in London in September 2015. It is a "visual discovery tool" and one that has particular appeal for those looking for inspiration and interesting ideas.
Person sought to further differentiate Pinterest from social networking sites like Facebook and Twitter, when she pointed out that it is "not a real-time" platform. Rather, its typical content tends to be between two months...