Japan: The test market for the coming global dementia tsunami

This report outlines the challenges of the dementia epidemic facing Japan and how, in an aging society, brands are responding to the needs of Japanese dementia sufferers.

Japan: The test market for the coming global dementia tsunami

William Hall Ipsos Japan

Aging Asia

This article is part a series on how brands are tackling Asia's aging population. Read more.

By 2025, some 35 million Japanese will be aged 65 and over, representing around 30% of the total population. All of the post-WWII baby boomers will be aged 75 years or older, and the Japanese government estimates that some 20% (7.3 million people) of the 65+ age group will have dementia. If estimates for Mild Cognitive Impairment (MCI) are included, the figure rises by 5.8...

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