Leading leaders: The often forgotten power of qualitative research - Using system 1 and system 2 to guide strategy and corporate leadership

This paper examines the importance of qualitative research in initiating change and action in an organization that is looking to better address customer needs.

Leading leaders: The often forgotten power of qualitative research - Using system 1 and system 2 to guide strategy and corporate leadership

Emmanuel HuetThe Boston Consulting Group

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Introduction

You might think of management consultants as people who enjoy dealing with complex econometric models, diving into data, and mining it through advanced analytics. And you would be right. We do. We love data and deep quantitative analysis, not–primarily–for the pure enjoyment of it, but because it allows us to uncover unexpected patterns and insights. But this is not our ultimate goal....

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