When insights from pain and adversity can lead to positive transformation: Applying principles of post-traumatic growth to behaviour change

This paper expands on the idea of post-traumatic growth, the phenomenon of overcoming and leading a more fulfilling life following a trauma, which can be applied to provide support to chronic pain patients.

When insights from pain and adversity can lead to positive transformation: Applying principles of post-traumatic growth to behaviour change

Vivek Banerji and Takashi TakenoshitaInsight Dojo and Shionogi Limited

View the presentation deck for this paper

Introduction: The idea of posttraumatic growth

We will start this paper with a story. One of our ex-colleagues and friends, Jennifer Goodman Linn, died of a rare form of cancer four years ago. She was diagnosed in December 2004. But what was remarkable was that the complete transformation that she went through during her illness. With her husband, she started a movement...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands