When insights from pain and adversity can lead to positive transformation: Applying principles of post-traumatic growth to behaviour change
Vivek Banerji and Takashi TakenoshitaInsight Dojo and Shionogi Limited
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Introduction: The idea of posttraumatic growth
We will start this paper with a story. One of our ex-colleagues and friends, Jennifer Goodman Linn, died of a rare form of cancer four years ago. She was diagnosed in December 2004. But what was remarkable was that the complete transformation that she went through during her illness. With her husband, she started a movement...