Why marketing needs to ‘Uber-fy’
Joseph CliftWarc
It’s one of the most-hyped companies of the decade. Far from being a mere “unicorn” – a privately-owned start-up that achieves a $1bn valuation from venture capitalists – Uber, the ride-hailing service, has become a unicorn more than 50 times over, valued at $51bn by venture capitalists. That makes it by far the most valuable of the 100+ unicorns currently in the wild.
Source: Wall Street Journal
All for a company that was founded in 2009, and only began to expand internationally in 2012.
Marketers have taken heed of this...