Win in the engagement game

Tim Greatrex

This article offers four tools which media agencies can use to bring a brand's proposition to life through engagement and cut through the cluttered media marketplace.

Win in the engagement game

Tim GreatrexRezonence

In the cluttered media marketplace, bringing a brand's proposition, or promise, to life through engagement is an opportunity not to be missed. Planners now have the tools to deliver effective engagement for campaigns, thus raising the bar for their clients.

The publishing and media industries are at the forefront of the digital revolution, powered by the rapid evolution of the ad-tech world, which is helping brands and planners to engage with their target audiences more effectively than ever before.

Increasingly, smart technology that promotes and captures 'engagement' between readers and content represents...

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