Measure design’s contribution to business growth
Joanna SeddonOgilvyRED
Design, from product packaging to corporate identity, can make or break a business, but is too often viewed as an indulgence, rather than a vital investment in the brand. Its value has been difficult to measure. Here, Joanna Seddon of OgilvyRED outlines the business case for design and how its RoI can be measured to help change corporate attitudes.
Brand design for business growth
This article is part of a collection of articles on how design can have an impact on a business' fortunes. Read more.
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