Trendwatch: The Expectation Economy

Vicki Loomes

This short article explains the trend of the Expectation Economy, or the increasing demands of customer expectations facing businesses.

Trendwatch: The Expectation Economy

Vicki LoomesTrendwatching.com

The Expectation Economy is the world of heightening, evolving and (frustratingly) accelerating customer expectations in which you and your business operate. These accelerating expectations transcend age groups, cross borders, and bleed through verticals as rapidly as we identify them. And they never stop moving.

But at heart, the Expectation Economy is fuelled by three fundamental expectations. Understand these three, and you're on your way to being able to navigate your way through the rest. The first is expectation of rising quality. In a world of continual technological progress, where major brands and armies...

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