Facebook design looks back to move ahead

This event report outlines how Facebook designs products and services for mobile, and the lessons this can provide for other brands.

Facebook design looks back to move ahead

Geoffrey PrecourtWarc

Margaret Gould Stewart, director/product design at Facebook, is worried that technology is putting American marketers out of touch with the global community of consumers.

And the implications go beyond a simple loss of social-media contact: the failure to understand so much of the rest of the world may mean that the respect which products and services need for success is compromised.

"There's so much change that's happening so quickly," Gould Stewart told delegates at the Interactive Advertising Bureau's (IAB) MIXX Conference in New York, "it's hard to know how...

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