Travel is booming for Australian Boomers

This article assesses the opportunities for tourism and travel marketers amongst older demographic segments in Australia and provides recommendations for how to reach them.

Travel is booming for Australian Boomers

Gill WalkerEvergreen Advertising & Marketing

Aging Asia

This article is part a series on how brands are tackling Asia's aging population. Read more.

Tourism and travel marketers are increasingly understanding the opportunities offered by the older demographic. As wealthy seniors enjoy an active retirement and seek more of the world, marketers are targeting them in their advertising plans.

Australians of all ages have an enormous thirst for travel. It's part of our DNA… must be something to do with being born at the bottom of the world.

Household Expenditure data...

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