Love from Land Rover

This case study shows how Land Rover, a car manufacturer, reuniting four New Zealand car owners with their 'first love' to grow sales of Land Rover Defender.

Love from Land Rover

Agency: YRClient: Land Rover

Summary

2015, the final year of production for the Land Rover Defender - and Land Rover needed to celebrate this milestone, create a relevant Kiwi story, and sell a lot of Defenders. YR's "Love from Land Rover" campaign exceeded all of its commercial targets, told a uniquely New Zealand story that resonated with a million Kiwis and audiences around the world, reignited love and life back into the Land Rover brand and was a resounding success story for sales.

Key Learnings

The story portrayed the passion New...

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