Inland Revenue: Finding the 'unfindable'
Agency: FCBClient: New Zealand Inland Revenue
Summary
With default loans totalling more than half a billion dollars, Inland Revenue needed to remind overseas based borrowers of their student loan commitments. Using the latest data technologies, FCB launched a global digital manhunt– a test-and- learn platform that became increasingly sophisticated at determining who and where these 'unfindable' were. The campaign delivered unprecedented results: contact details for defaulters increased by 39% and repayments increased by 42% to $71.7M.
Key Learnings
FCB mounted a first-of-its kind global digital "manhunt" to find the 'unfindables'. The secret...