Unilever Malaysia: Home cleaning - The journey to prosperity

This case study reveals how Unilever, a consumer goods company, increased homecare product sales in Malaysia by using a cinema inspired campaign.

Unilever Malaysia: Home cleaning – The journey to prosperity

Agency: Geometry Global MalaysiaClient: Unilever Malaysia

The summary statement

Homecare felt neglected during CNY since brand marketers and their consumers focused on more attractive categories compared to home cleaning products! To get an unfair share of attention we Linked the prosperity wishes of Chinese New Year with cleanliness,and projected it as a man's responsibility.

We executed our big idea – JIA YOU XI SHI (cleanliness leads to prosperity) in TVC and Video in a cinematic style using lead male characters of the biggest Malaysian movie ever–...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands