Unilever Malaysia: Home cleaning – The journey to prosperity
Agency: Geometry Global MalaysiaClient: Unilever Malaysia
The summary statement
Homecare felt neglected during CNY since brand marketers and their consumers focused on more attractive categories compared to home cleaning products! To get an unfair share of attention we Linked the prosperity wishes of Chinese New Year with cleanliness,and projected it as a man's responsibility.
We executed our big idea – JIA YOU XI SHI (cleanliness leads to prosperity) in TVC and Video in a cinematic style using lead male characters of the biggest Malaysian movie ever–...