Sealord: Little Boat
Agency: Geometry Global New ZealandClient: Sealord
Summary statement
Brand Trial or Sales Generation Campaign:
Leveraging an existing retailer in-store promotion, we created our own co-branded campaign, which tapped into their strategic insight. Our campaign enhanced and amplified the existing retailer promotion. The 8 week campaign delivered tremendous results and exceeded client sales targets by over 300%. For the same promotion, we had lifted sales from the 1% growth seen in 2013 to a staggering 17% year on year in 2014.
Campaign strategy
The Marketing Situation.
1%. That's how much value growth...