HBO India: Selfie in Space
Agency: DDB Mudra Group, IndiaClient: HBO India
The summary statement
When HBO India was premiering Gravity as its blockbuster of the year, our task was to get people excited about the movie with a modest budget. Keeping our limitations in mind, we launched Selfie in Space. A $ 12,000 digital campaign that got us over 52 million impressions and broke competition records (Star Movies with 30 million impressions) to become the most successful digital campaign in its segment in India.
Campaign strategy
Ratings make a premiere
In 2014, Gravity HBO's Blockbuster of...