Hindustan Unilever: Khushiyon Ki Doli
Agency: PHD IndiaClient: Hindustan Unilever
The summary statement
Hindustan Unilever had high ambitions with a large door-to-door programme in India's rural markets. The major problem areas were – Managing a multitude of promoters with varying levels of literacy/ technical literacy; reducing pilferage; and making sense of all the data gathered. The solution had to be low tech, easily scalable, fool proof and rich in data gathering.
Thus was born Kushiyon Ki Doli – an education, sampling and demonstration program aimed to build a market for multiple HUL brands in rural India using...