Audi A3: Changing gears with the Next Big Audi
Agency: Mediacom Communications, IndiaClient: Audi
The summary statement
To establish A3 as the most desirable luxury sedan in India we shifted gears from clichéd ideas.
Targeting young tech savvy auto enthusiasts purchasing their first luxury sedan, we not only engaged with the influencers, but made them the key element of the whole experience by creating alternative sensory experiences through a unique multi-channel customer experience strategy
Campaign strategy
AUDI was planning the launch of the new AUDI A3, targeting the young tech savvy auto enthusiasts who were purchasing their...