Abbott: If babies could talk
Agency: Geometry Global Hong KongClient: Abbott Laboratories
The summary statement
Abbott is the no.1-selling brand in the US, however in Hong Kong they are placed at a distant 4th. With a category full of choices and strong competition in an aggressive market, the credibility of a brand is heavily based upon word-of-mouth and a mother's advice.
The agency team was tasked to develop a creative and strategic solution that emotionally reconnects parents with their children. The experiential and immersive story illustrated Abbott's strong science expertise in the deep understanding of child's growth...