Kia Sportage
Campaign details
Brand: Kia SportageAgency: Innocean Worldwide EuropeClient: Kia Motors EuropeCountry: Germany
Campaign Background & Summary
The Sportage is THE hero model from Kia in Europe.
The vehicle is a mid-sized SUV (C-Segment) with a bold design. The model is highly attractive to new car buyers, an attribute that is reflected in the sales success story (+205% sales increase from its launch in 2010 to 2013 compared with a +24% sales growth of the segment, source: JATO 2010-2013). It was also the by far most visited model on the Kia website...