Bolia.com: Selling sofas in a financial meltdown

The case demonstrates how Bolia.com, a Danish furniture retailer, devised a new brand strategy by creating an aspiring and modern lifestyle brand with international appeal.

Bolia.com: Selling sofas in a financial meltdown

Campaign details

Brand: Bolia.comAgency: UncleGreyClient: Bolia.comCountry: Denmark

Campaign Background & Summary

Bolia.com is a furniture retailer founded in Denmark in 2000. Its business relies heavily on the sale of larger furnishing item such as sofas or lounge chairs. "The sale of sofas is the factor that most significantly influences our top and bottom line account for approximately 60% of sales and 70% of profits." Lars Lyse Hansen, CEO, Bolia.com.

In 2009 the global financial crisis hit the Nordics, completely changing the market conditions for most businesses....

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