Deutsche Telekom: Travel & Surf
Campaign details
Brand: Deutsche TelekomAgency: DDB Berlin GmbHClient: Deutsche TelekomCountry: Germany
Campaign Background & Summary
People love to surf the net – but they switch off data roaming once travelling.
On holiday, almost 60% of all mobile phone users switch off data roaming1. Getting their customers to switch on their data roaming offer is a massive business opportunity for Deutsche Telekom.
Moving ahead to break the customer's habits.
It was the perfect time to promote Deutsche Telekom's data roaming offer with cost-control – Travel & Surf....