HCL Technologies: #HCLShortCutsToSuccess

This case study demonstrates how HCL, the technology company in India, used its corporate film to grow awareness on social media.

HCL Technologies: #HCLShortCutsToSuccess

Anandan Pilla, Gaurav Kakkar, Gagan Kohli and Ankita Agarwal

Campaign details

Brand Owner: HCL TechnologiesBrand: HCL TechnologiesCountry: India; Sri LankaIndustry: Business-to-businessMedia: Content marketing; Email marketing; Events and experiential; Internet - display; Internet - microsites; Internet - search; Social media; Word of mouth, advocacyBudget: Up to 500k

Market background and cultural context

Company profile and brand introduction

Today, HCL Technologies is an IT and ITES brand part of its parent company, HCL Enterprise, headquartered in India and operating across 31 countries.

HCL Technologies has demonstrated remarkable growth...

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