Ariel: How we finally got the Philippines singing to Ariel's tune
Savita Iyer
Campaign details
Brand Owner: Procter & GambleLead agency: Saatchi & Saatchi, Singapore and Ace Saatchi PhilippinesContributing agency: Mediacom PhilippinesBrand: ArielCountry: PhilippinesIndustry: Cleaners, detergents, air careMedia:Content marketing; Direct marketing; Earned media, buzz; Email marketing; Events and experiential; Games and competitions; Integrated; Internet - display; Internet - search; Mobile and apps; Newspapers; Online video; Other and ambient media; Outdoor, out-of-home; Packaging and design; Point-of-purchase, in-store; Print - general, unspecified; Product placement; Product sampling; Public relations; Radio;...