Boost: Stamina changes the game
Ummiya Rahman
Campaign details
Brand Owner: GlaxoSmithKline Consumer Healthcare BangladeshLead agency: Grey Advertising BangladeshBrand: BoostCountry: BangladeshIndustry: Non-alcoholic, soft drinksMedia: Newspapers; TelevisionBudget: 500k - 1 million
Market background and cultural context
A saturated category with similar promises and benefits
Boost, a health food drink (HFD) brand from the house of GlaxoSmithKline (GSK) was operating in a market where it had only 1.2% market share.1 The HFD category was led by Horlicks and Junior Horlicks, both possessing 80% of market share2...