Inorbit Malls: Giving women a voice, one business idea at a time
Sanchari Chakrabarty
Campaign details
Brand Owner: K Raheja CorporationLead agency: DDB Mudra GroupBrand: Inorbit MallsCountry: IndiaIndustry: Shopping centres, mallsMedia: Earned media, buzz; Email marketing; Internet - general; Internet - microsites; Mobile and apps; Newspapers; Online video; Point-of-purchase, in-store; Print - general, unspecified; Public relations; Radio; Social media; Word of mouth, advocacyBudget: Up to 500k
Market background and cultural context
India: A country on the cusp of a revolution
From being a country steeped in patriarchy,...