Nihar Shanti Amla: Change made easy
Yudhishthir Agrawal
Campaign details
Brand Owner: MaricoLead agency: BBH Communications IndiaBrand: Nihar Shanti AmlaCountry: IndiaIndustry: Hair careMedia: Content marketing; Mobile and apps; Point-of-purchase, in-store; Print - general, unspecified; Radio; TelevisionBudget: 1 - 3 million
Market background and cultural context
Nihar Shanti Amla: The Cheap Amla
In India, hair oils have a 92% penetration, driven by Amla oil that contributes 33% to the category. Nihar Shanti Amla is one such affordable Amla hair oil sold in the Hindi1belt of India....