Dainik Jagran Young Editors (Yuva Sampadak): Crowdsourcing India's next newspaper through a direct response

This case study explains how Dainik Jagran, an Indian newspaper, successfully engaged a younger audience by allowing it to be involved in its own creative process.

Dainik Jagran Young Editors (Yuva Sampadak): Crowdsourcing India's next newspaper through a direct response

Neha Chopra

Campaign details

Brand Owner: Dainik JagranLead agency: McCann WorldgroupBrand: Yuva SampadakCountry: IndiaIndustry: NewspapersMedia: Events and experiential; Online video; Print - general, unspecified; Public relationsBudget: Up to 500k

Market background and cultural context

Dailies, readerships and the anxiety of a leader

What would a newspaper do if it wakes up to a day it has no readers?

Dailies, readerships and the anxiety of a leader

The survival of any newspaper is directly...

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