Dainik Jagran Young Editors (Yuva Sampadak): Crowdsourcing India's next newspaper through a direct response
Neha Chopra
Campaign details
Brand Owner: Dainik JagranLead agency: McCann WorldgroupBrand: Yuva SampadakCountry: IndiaIndustry: NewspapersMedia: Events and experiential; Online video; Print - general, unspecified; Public relationsBudget: Up to 500k
Market background and cultural context
Dailies, readerships and the anxiety of a leader
What would a newspaper do if it wakes up to a day it has no readers?
Dailies, readerships and the anxiety of a leader
The survival of any newspaper is directly...